While the world seems to be slowly settling into its new normal, it feels like large group gatherings such as trade shows may still exist as a memory for a while longer. However, adapting is the best we can do – and shecco provided a fantastic example of this when they held the world’s first virtual trade show for natural refrigerants last week.
To gain a better understanding of the future of trade shows and how they may exist in our new normal, I spoke to Marc Chasserot, Group CEO of shecco.