The virtual tradeshow will give HVAC&R industry professionals access to the latest natural refrigerant solutions without having to leave their homes (or offices) – a distinct advantage during these uncertain times of COVID-19 and travel restrictions.

Brussels, May 7, 2020 – Clean cooling accelerator shecco is launching the world’s first natural refrigerant virtual tradeshow for the HVAC&R industry, to take place on September 1, 2020. The event will be free to attend.

“We are proud to announce a brand-new virtual tradeshow, which will be the first in the world for the cooling industry,” said Marc Chasserot, CEO of shecco. “It will bring hundreds of companies and thousands of individuals together to exchange and learn about the latest natural refrigerant technology solutions from the comfort of their home – so save the date.”

“The pandemic is going to make life very difficult for tradeshows this year, so we felt that this was the right moment to launch such a service,” Chasserot added.

The global event will start in the morning New Zealand-time, and continuing throughout the day until 6pm California time, giving attendees from around the world freedom to come and go as they like. The show will include a full 24 hours of presentations, opportunity to visit the exhibitor booths, a virtual networking lounge, and an information help desk manned by shecco staff.

After logging into the virtual tradeshow venue, attendees will have several opportunities, including visiting the auditorium to join a presentation. Some presentations will be live at a scheduled time, where the speaker presents directly to the audience. The live sessions will include the possibility to ask the speaker questions via text chat. There will also be pre-recorded, on-demand sessions to be watched any time at the attendee’s convenience. These can, for example, be case studies presented by experts or companies.

Attendees can also choose to visit the exhibition hall, with booths hosted by natural refrigerant companies and organizations, and including a hall map enabling visitors to see who’s present. In the hall you will be able to visit each booth and engage with the exhibitors. When entering a booth, attendees can peruse information about the exhibitor, download product descriptions, and watch videos. It is also possible to interact with the exhibitor staff present through an online chat function – either in a group chat or a one-on-one chat (which can be text, audio or video).

The networking lounge has the same options for group chats and one-on-one chats (via text, audio or video) and here attendees can also see who else is present and initiate informal chats with each other.

If there should be any questions throughout the day, shecco will be manning an information desk in the virtual lobby of the venue to help attendees and exhibitors.

More information regarding the agenda and how to register will be published in the coming weeks.

About shecco: Headquartered in Brussels, Belgium, shecco supports over 200 partners worldwide in the HVAC&R sector, where the focus is on sustainable refrigeration, heating & cooling technologies using natural refrigerants. shecco offers a variety of services in three areas: 1) media, including online industry platforms and magazines 2) market development, including market research, consultancy and public affairs services; and 3) events, including international conferences and national workshops.


Marc Chasserot, CEO,

Pilar Aleu, Business Development Manager,